For journalists & analysts
Press kit.
Everything you need to write about Appalogue and bimi. Copy-paste descriptions, logos, screenshots, contact details. If you need something that isn't here, email hello@appalogue.com.
Press contact
hello@appalogue.com · subject line "press" gets prioritised. We aim to reply same-day. Time zone is US Eastern.
One-click download: full press kit
Logos, app icons, the social card, and every product screenshot — bundled with a README that includes the brand do/don't and the official tagline.
Download press-kit.zip (≈4.6 MB) →
One-liner
Paragraph descriptions
Short (≈ 60 words)
Appalogue is a Florida-registered software studio building bimi — a voice-first, memory-rich AI agent for macOS, inspired by Apple's 1987 Knowledge Navigator concept. bimi runs on Apple Foundation Models by default, keeps an editable constellation of what it remembers about you, and routes cloud work transparently, with the provider named per request.
Medium (≈ 130 words)
Appalogue LLC is a one-person Apple-native software studio building bimi, a voice-first AI agent for macOS that traces its design back to Apple's 1987 Knowledge Navigator concept. Where mainstream chatbots are stateless web tabs hosted on someone else's servers, bimi is a SwiftUI Mac app with an on-device default lane, a structured editable memory, and per-request transparency about every cloud call.
The product ships in beta today. Memory architecture, voice diarization, and a hub-and-spoke topology across iPhone, iPad, Watch, Vision, and Apple TV are landing in waves. Appalogue is bootstrapped, has no third-party telemetry SDKs in the binary, and treats the privacy posture as the product — not a setting.
Long (≈ 220 words)
Appalogue LLC is a one-person software studio based in Florida, building bimi — a voice-first, memory-rich AI agent for macOS. The company's design north star is Apple's 1987 Knowledge Navigator concept video: an agent that listens, remembers, anticipates, and connects to the world without becoming the world.
bimi is a SwiftUI Mac application, end-to-end. Its default execution lane is on-device, using Apple Foundation Models for classification, extraction, and short-form chat, with MLX for embedding and rerank. Long-form reasoning spills to whatever cloud provider the user configures (Anthropic, OpenAI, or anything OpenAI-compatible), and every cloud call is named in the sidebar.
The product's centerpiece is the Memory Constellation — a category-organised, editable graph of every fact bimi remembers about its user. Each fact has provenance, confidence, sensitivity, and graph links to related memories. The user can browse, edit, hold in review, or delete any fact; nothing about the user exists in a place they can't inspect.
Appalogue is bootstrapped, has no third-party analytics SDKs in the binary, and uses Apple's MetricKit for crash diagnostics — attached only to user-initiated bug reports. The company treats its privacy posture as the product, not a setting.
Quick facts
| Company | Appalogue LLC |
| Founded | 2024 |
| Founder | Steven Imbimbo (solo) |
| Location | Florida, USA |
| Funding | Bootstrapped |
| Headcount | 1 |
| Flagship product | bimi |
| Status | Private beta (invite-only) |
| Platforms | macOS today; iPhone / iPad / Watch / Vision / TV in waves |
| Min OS | macOS 14 Sonoma |
| Stack | SwiftUI, FoundationModels, MLX, CryptoKit, MetricKit |
| Telemetry SDKs | Zero |
| Press contact | hello@appalogue.com |
Logos & marks
Use on dark backgrounds. The brand mark is the four-point sparkle with the aurora gradient. The wordmark is "Appalogue" set in SF Pro Rounded.
Brand do's and don'ts
Do keep the sparkle on dark backgrounds. Do use the aurora gradient. Don't recolor the mark. Don't stretch or skew. Don't set the wordmark in a different typeface. Don't add a tagline you wrote — use the official tagline below.
Screenshots
Pulled from the current build. These are the surfaces we'd ask you to lead with.
Founder bio
Steven Imbimbo is the founder of Appalogue LLC and the sole developer of bimi. He's a network engineer by background, with enterprise networking experience at TBC Corp. The bimi project started as a personal experiment with on-device LLMs and grew into a full Apple-native AI agent. Steven speaks publicly on memory architectures and on-device AI; an upcoming session is planned for Cisco Live (the conference, not the employer).
Things to please not do
- Don't conflate Appalogue with Cisco. Steven is independent. Cisco Live is a conference we present at.
- Don't call bimi a chatbot. It's an agent — voice-first, memory-rich, with a native surface. We use "agent" deliberately.
- Don't quote a price. Beta is free; post-beta pricing is undecided. We'll announce when it's real.
- Don't say bimi is "open source." It isn't. Source might open in parts over time; we'll say so when it does.
- Don't say bimi "runs everything on-device." It runs on-device by default; the cloud is consulted when the user has configured a provider and the routing earns it. The distinction matters.